Acupuncture T-shirts and Shoes
Last Summer I won first place in an Acupuncture clothing competition and the main prize was to have my designs published onto a range of t-shirts and unisex shoes, which are now available to buy in Acupuncture shops.
I submitted the illustrations below, applied in various ways to t-shirt and trainer templates to demonstrate where and how the artwork could be positioned on the products:
The brief was to create artwork which could be tailored for use on a t-shirt or shoes or both. The theme was: 'The essence of London: What is the spirit, character and feeling that London as a city evokes? We would like to know from artists what London means to them through their art. We certainly feel that the attitude of Acupuncture (Be Yourself, Cool Rebellion, Crazy, Energy, Music) are also rooted in London, is it the same for you?"
When creating the Acupuncture illustrations I thought about the many adventures I've experienced whilst visiting London. I live in Cheshire but I regularly visit London and each time I travel down on the train I feel a mixture of emotions - excitement, anticipation, enthusiasm, and I always seem to have an endless amount of energy. I visualisedwhat London means to me through the t-shirt and shoe designs I created for the competition.
Deep Blue Sea
My main inspiration when creating the 'Deep Blue Sea' illustration was the music industry and how the people involved in making music have such a huge impact on the city. I drew a crazy, fearless musical fish monster to represent the ideathat big music label fish lurk and search for little musician fishes in the soupy ocean of underground music venues in order to capture, finely tune, amplify and release their music through their gramophone and butterfly wing heads.
The hypnotic gnashing teeth represent that some characters can seem intimidating and hungry for what they can gain from people, but they may also be trying to open positive doors represented by the door nose. The aperture left eye relates to photography and how there are so many interesting sights in London which people want to capture with their cameras. The squiggle brain illustrates how your brain feels overloaded with information and inspiration when you visit London.
I represented the spirit and essence of the city by drawing a plug at the end of the seaweed vine to suggest that you can plug into many forms of entertainment, and how it's easy to feel creatively involved when walking round many parts of the city. I also wanted to visualise the sense of individuality and rebellion through the teeth appearing to have cut free from a fishing line. The combination of bright colours represents how the city always feels exciting, freeing, unrestrictive and there seems to be so much diversity within peoples personalities and the way they dress.
I drew the 'Antidotes' illustration to represent the inspiring, invigorating and uplifting essence of London, and how visiting it always makes my mind feel refreshed and full of news ideas. London feels like an exciting magical world where you can go to escape and rejuvenate your ability to be creative.
The t-shirts and shoes displayed below feature my artwork and are currently being sold in Acupuncture shops in Hong Kong, China and the Philippines.
You can find my designs in the Acupuncture collection at this web address: http://www.acupuncturefootwear.com.hk/eng/#/collection
There was also a magazine article published recently about the winning designs which you can see in the news section of the Acupuncture website: http://www.acupuncturefootwear.com.hk/eng/#/news